Heads In the Sand: What Stops Corporations From Seeing Business Continuity as a Social Responsibility

Herve de Maere d'Aertrycke July 19, 2013

herve July 19, 2013 Australian & New Zealand Disaster and Emergency Management Conference, business continuity

Business Continuity Management (BCM) can be called a safety net; one that protects a company from collapse when hit by a natural or man-made disaster. But not every corporation sees the value in having a BCM or emergency response program. Many don’t fully understand the level of impact a disaster has on its operations, customers, clients, vendors, partners, employees or its surrounding communities.

Why? Building upon core human universal fears – Death, Insignificance, Chaos, Outsiders and the fear of the Future, this session will take employees and management as well as emergency and continuity practitioners on a journey of discovery.

Thank you to Mr Alex Fullick, Managing Director, Stone Road inc (StoneRoad), who using real-world and personal examples, presented at the recent 2013 Australian & New Zealand Disaster and Emergency Management Conference held 28-30 May in Brisbane about the difficulties organizations have with developing BCM programs and how ignoring these fears; an Ignorance of Security (Death), Respect (Insignificance), Authority (Chaos), Community (Outsiders), Clarity (Future) and a fear of the Truth, can give rise to a lack of awareness and the understanding of emergency and continuity management.

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